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This website blog.masabi.com had the following on the site, "Innovator in Fare Collection for Transit." Our analyzers viewed that the website said " Delight riders and lower costs with mobile ticketing." The Website also said " JustRide fare collection from Masabi. Mobile ticketing with a cloud hosted back-office and validation solution. Mobile ticketing allows customers to buy and display tickets on their smartphone. Tickets purchased in seconds and just tap away. A modern solution allowing reduced infrastructure and costs." The website's header had mobile ticket as the most important search term. It is followed by mobile ticketing, mTicketing, and mTicket which isn't as highly ranked as mobile ticket. The next words they used was eTicket. eTicketing was included but could not be viewed by web engines.